Strategy

Our high-growth strategy is underpinned by our two distinct offerings and our ever-increasing global footprint. Through our advanced data driven analytics, we are laser focused on providing our customers with the most engaging entertainment possible.

Our Strategy

Super Group has a clear and successful strategy, built around three core pillars:

  • Diverse offering: Super Group is the holding company for leading global online sports betting and gaming businesses: Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering
  • Global footprint: Our brands are licensed in 23 jurisdictions throughout Europe, the Americas and Africa; more than 60 brand partnerships with many teams, leagues and sport personalities globally; and 2.5 million active customers in March 2021 alone
  • Data is in our DNA: Our data-driven approach to product optimization and marketing enables us to put the customer experience front and center

Advantages of Distinct Offerings

Our diverse range of brands gives us a unique advantage.

Betway, a premier online sports betting brand, is a profitable and high-growth offering underpinned by more than 60 brand partnerships with many teams, leagues and sport personalities across the globe. These include some of the world’s leading sports franchises, such as the U.S. NBA teams Chicago Bulls, Golden State Warriors, Brooklyn Nets and LA Clippers; English Premier League football team West Ham United; and Ninjas in Pyjamas, the Esports team.

Its global presence is unique in an industry that often splits brands depending on the territory. The name is one of the most recognizable in sports betting.

Spin, a multi-brand online casino offering, is highly cash generative and comprised of multiple brands, whose data-led digital and affiliate marketing campaigns underpin customer loyalty and user experience

Across our brands we have differentiated our offering through excellent product quality, technology-driven customer support and operational excellence leading to a robust, loyal and engaged customer base.

Expanding Global Footprint

We have a proven track record of successful global expansion: the group is currently licensed in 23 jurisdictions throughout Europe, the Americas and Africa, with strong relationships with regulators across the globe.

Our strategy is centered on a worldwide focus to reach as many as possible and we had 2.5 million active customers across all our brands in March 2021.

In the highly competitive U.S. market, we have secured market access in up to an initial 10 states for the Betway brand, including Pennsylvania and New Jersey, partnering with some of the most established land-based operators.

We align the Betway brand with suitable sports teams across the globe, making use of sponsorships, advertising and digital spend in a coherent multi-channel approach. We undertake a long-term view in the markets in which we operate and our investment decisions support this.

Our unique business model enables us to replicate our success internationally in new markets thanks to over two decades of experience, high brand awareness, state-of-the-art technology and a data-driven analytic engine.

Data-Driven Approach

Since day one we have focused on a data-driven approach to product optimization and marketing, which enables us to put the customer experience front and center.

Our leading technology leverages data in real time to create a hyper-personalized journey that increases customer protection, satisfaction and entertainment.

Our leading proprietary behavioral science models provide high visibility over the entire business, leveraging data to provide a truly personalized product offering to our customers.

Our Behavioral Data Science Engine enables our core technology to maintain a 360-degree view of customers, while offering sophisticated Business Intelligence and analytics to support product & user experience optimization.